Leadership Team
Leadership Team
Paul Watts
Paul is a 30-year veteran of the enterprise software industry, holding executive leadership roles in North America, EMEA, and Asia-Pacific. His primary expertise is in the design and implementation of go-to-market transformation initiatives centered around the customer experience.
Most recently, Paul has worked with emerging technologies, including robotic process automation, and intelligent automation, as well as gaining a broad spectrum of vertical market knowledge. Paul is passionate about employee wellness, and as such is a non-executive at the early-stage start-up GoVida.
Tracey Palethorpe
Tracey has more than 20 years of marketing and agency experience across a broad range of industries. She has extensive knowledge in launching B2B and B2C brands, driving product development, and delivering bespoke campaigns across Europe, leading marketing teams across direct to consumer and B2B businesses, and successfully led many global brand sponsorship projects for large-scale clients.
David Littler
David has over 20 years of experience in operational and technical consulting, helping organizations to address their most complex, heart-of-the-business issues. With a proven track record of leading and delivering technology strategies, David works with clients to enhance their operating models and improve business performance.
David's extensive knowledge of product design and development has enabled him to implement multiple large-scale programs involving information management, process improvement, and business intelligence. David's wide-ranging practical experience is backed by an MBA from Manchester Business School.
Prior to his current role, David held leadership positions at organizations such as KPN, Olivetti, Getronics, and Wang.
Astrid Marker
Astrid is a positive, enthusiastic, and dedicated procurement and project management professional with 17 years of experience in procurement systems development and implementation within greenfield and step-change procurement organizations, including large media companies, global outsourcing services organizations, international airlines, and software companies.
Astrid enjoys the challenge of projects, forming concepts and ideas to implement new solutions to improve working practices and procedures. She is a highly organized, extremely self-disciplined individual, with strong analytical skills.
Hayley Munro
Hayley has more than 20 years of experience growing and transforming software companies. She has successfully led both expansion and transformation across the EMEA and international regions for FICO, Ellucian, and most recently, Medallia.
Her key expertise is in leading the customer organization of both SaaS and enterprise software companies, including professional services, customer success, support, and sales functions.
Prior to working in software, Hayley also worked for Capital One, Barclaycard, and other financial institutions in both IT and marketing roles.